H&M is finally apologizing for that controversial ad

Mom of H&M Model Not Offended by 'Racist' Hoodie

Just yesterday, the mother of a black boy photographed modelling a H&M hoody with "Coolest Monkey in The Jungle" on it defended the hoodie, telling people to "get over it".

Celebrities got involved too. Diddy wrote, "Anything else is disrespectful". He said, "Enough about y'all and more of what I see when I look at this photo". The ruler of the world, an untouchable Force that can never be denied!

James posted his thoughts Monday night on Instagram, saying that "African Americans will always have to break barriers".

There were a number of such renderings, re-imagining the young boy in a more powerful position.

"It is obvious that our routines have not been followed properly".

The image - which had appeared on the e-commerce site in the United Kingdom - created an global public relations nightmare for H&M after it surfaced on Twitter.

Jeanette Homan
Jeanette Homan

But now Terry Mango, mum of five-year-old Liam who modelled the hoodie, has said that she's been the victim of racist abuse online - all because she defended the hoodie.

Unfortunately, some people disagreed with her calling it "an unnecessary issue", leading Mango - who is of Kenyan descent - to suffer further abuse.

The distraught mum told Gulf News that some vile social media users have even called a "monkey" while trying to defend her son. "[I've] been to all [of his] photoshoots and this was not an exception. But everyone is entitled to their opinion about it". H&M has previously issued an apology on Instagram and removed that ad as well.

The mother of the black boy from the H&M picture has spoken and she doesn't see the big deal about the sweater.

In a separate message, she explained that she couldn't comprehend the backlash because it was "not her way of thinking".

It's disappointing that these "oversights" are still happening and as a few commenters have pointed out, they are likely caused by a lack of diversity in the workplace. "We have to do better".

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