CES 2018 Complete Wrap Up - Everything You Need To Know

Gets the worm

In its newest TVs, the Korean company will use Google's Assistant.

All of this is due to a shift in Google's thinking. A two-finger swipe on the touchpad built into the right side of the glasses takes you to the home screen, while a one finger swipe advances you through UI, with a single-tap used for making selections.

"This CES is important to [Google] because they've formally stepped into being a consumer electronics manufacturer", said Paul Erickson, a senior analyst for IHS.

Amazon said Alexa on Toyota vehicles is a realization of the company's long-term vision for the intelligent voice assistant. These exhibits were staffed with dozens of bubbly Google representatives dressed in white jumpsuits.

The smart speaker market has expanded rapidly in since 2014, with an installed base of about 27 million devices as of the end of September, according to Consumer Intelligence Research Partners. Both look attractive enough, but since they're on the rear of the device it's easy to imagine that many users will never even see the colour of the rear - so we'd encourage picking your model based on the screen and price, not the finish.

The only possible competitor to Alexa at this point is Google Home, but Alexa has a huge lead: over 4,000 devices can now be controlled by Alexa, the company said, while Google's total is around 1,500.

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Google has also made it clear that the device is not just a tablet with Google in-built. "We want to make sure that people have the broadest set of choices in terms of what kind of device they want that has Google Assistant", he said.

Meanwhile, Apple ( AAPL ) was a no-show at CES again and missed an opportunity to be part of the conversation about voice assistants and the smart home with its Siri and HomeKit efforts. It is estimated Google Home will capture 25 percent of the smart speaker market in 2018, while Amazon's Echo will command a 68 percent. Want to know the traffic conditions on your way to work?

It will be interesting to see how Amazon responds to Google's aggressive moves at CES. With a display, Google Assistant will be able to play a YouTube video, search for map directions, call a cab and track it, as well as pull up images through Google Photos.

These are just some of the avaialble Google Actions.

The trouble is that Amazon (and Google) has first-party Alexa (and Google Assistant) products that are quite good. A range of companies, including Salesforce, SAP SuccessFactors, Concur, Ring Central and ServiceNow all plan to integrate their applications with Alexa for Business.

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