LG OLED, Super UHD TVs To Boast Next-Gen Processors, ThinQ Tech

LG’s 2018 TVs Get Alexa Google Assistant and Readily Supports HFR

The South Korean tech giant said it will unveil the 2018 editions of premium TVs, including the OLED TV "ThinQ" and the Super Ultra HD TV ThinQ, at CES which will kick off in Las Vegas, Yonhap News Agency reported.

Instead of focusing exclusively on the Google Assistant, LG chose to pair it with their already-existing DeepThinQ AI created to give users contextual content interaction as well as smart-home control geared towards LG's growing smart appliance business. Users can search for information, images or videos featuring specific content by making a verbal request through the TV's remote control. You can also ask the TV to '"search for the soundtrack of this movie" or "turn off the TV when this program is over."' The sets will also offer a "dramatically streamlined setup process", letting users easily connect to gaming consoles and external soundbars. Also on board many models is the company's ThinQ AI, which supports voice commands via LG's own, or third party services.

LG claims that α (Alpha) 9 supports high frame rate (HFR) for producing smoother and clearer motion images at 120 frames per second for better rendering of fast-action content such as sports and action movies. While LG's TVs already support existing HDR formats like Dolby Vision, HDR10, and HLG, it will be adding Advanced HDR by Technicolor. In short, LG's new ThinQ TV lineup is poised to offer some of the best TVs we've seen yet. ThinQ's smarts mean it can tell what you want no matter how you phrase it, cutting out the frustration of voice controls that don't always understand you. Both 2018 OLED TVs and SUPER UHD TVs also come with Dolby Atmos object-based surround sound.

LG’s 2018 TVs Get Alexa Google Assistant
LG to showcase ThinQ OLED, Super UHD TVs at CES 2018, will bring AI to living room

LG is embedding artificial intelligence (AI) functionality into its 2018 smart TV line, letting consumers use their TVs as smart-home hubs. This includes the addition of the new α (Alpha) 9 processor and its ability to reproduce "true-to-life" images.

The newest LG SUPER UHD TVs on the other hand, now combine Nano Cell technology with FALD (full array local dimming) backlighting and the Alpha 7 image processor to deliver superior black levels, improved shadow detail, and accurate color.

The output may vary based on the model you go with but LG aims to provide an optimal experience on the entire range of products they plan to launch in stores in the near future.

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