Amazon faces potential investigation after delivery complains

Amazon investigated by advertising watchdog over delivery complaints as Christmas gifts delayed

The Independent were a little less strident reporting that the Advertising Standards Authority have received a handful of complaints but no official investigation has been opened thus far.

The advertising watchdog is considering complaints by Amazon customers over delayed delivery times in the run-up to Christmas. "We are considering whether to launch an investigation".

Amazon advises customers to contact customer services if they do not receive a parcel by the estimated delivery date.

The firm's top service, Prime, offers next-day deliveries for £7.99 a month.

We know of one such example during the Black Friday sales period where a person ordered a new TV from Amazon expecting delivery on a specified day only for the package to not turn up despite having waited indoors the whole day for it to arrive.

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Prime is a membership service by Amazon that, in the United Kingdom, promises subscribers "unlimited one-day delivery" and access to discounts and deals.

Time is running out if you're hoping to get gifts delivered free for Christmas.

On its page, which lists the last order dates for Christmas, shoppers are advised that orders for one-day delivery should be submitted by 23 December so items can be delivered the following day, although Amazon adds that dates and times are "subject to availability". If retailers fail to deliver goods within the time frame a customer has paid for, this could be regarded a breach of contract.

The Amazon UK press office could not be contacted for a comment. The Sunday Telegraph quoted Tom Parker from Amazon as saying: "We'd ask any customers with questions about their deliveries to contact us".

In 2015, the ASA investigated Amazon after six people claimed advertising for Prime was misleading.

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