Netflix calls out 53 people who are binge-watching 'A Christmas Prince'

Netflix's'A Christmas Prince Tweet Basically Calls Out Your Obsession With This Meme Worthy Movie

The tweet mocked a few dozen unnamed customers who've spent the past three weeks watching its heavily promoted "A Christmas Prince".

Yesterday, the streaming service issued press releases with figures of usage for 2017, but most outlets picked up on some of the more unusual behaviour which was highlighted.

In trying to pursue laughs via its Twitter account, Netflix may have wandered into some unwanted controversy over tweets highlighting user data.

Although the tweet was clearly intended as a joke, some users still thought the message was odd.

Netflix told Sky News: "The privacy of our members' viewing is important to us".

But some weren't happy with what they saw as Netflix making fun of its own viewers response.

Another user said the tweet was unbelievable, "except for the "watching us like big brother" part".

With 100 billion hours of video watched every week, it will come as no surprise that the Silicon Valley-based company keeps a detailed history of users' viewing habits.

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A Netflix spokesperson would not address those specific questions, but sent ZDNet a canned statement.

In fairness, Netflix isn't the first company to use its vast wealth of data for marketing or advertising.

The music streaming company Spotify ran a similar campaign a year ago in which it shared compilations of unnamed users' data, occasionally citing specific users' activity in advertising.

As long as Netflix doesn't actually use that data to turn you into the product.

But even when data is supposedly anonymized, it can be flawed.

According to Netflix, 53 people had watched the movie every day for the past 18 days.

"What's a bit creepy, however, is extracting data points with no context and offering up data that should be anonymised in a way that could identify individuals".

Netflix eventually settled a class action suit brought under the 1988 privacy law for $9 million, but the company did not admit any wrongdoing.

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