Instagram Direct is the pure Snapchat clone you've been waiting for

Instagram is reportedly separating Direct messages into its own separate, Snapchat-like app

As per reports, Instagram is busy with the making of a stand-alone messaging app.

Direct has been launched for testing on Android and iOS in six countries: Israel, Chile, Italy, Portugal, Turkey, and Uruguay. If Direct does become a standalone messaging app, parent company Facebook will now have three messaging apps under it.

As The Verge highlights, this could be the first step in removing messaging features from the core Instagram app.

The Direct app, in its current state, is simple and straightforward. Installing Direct means the inbox disappears from the Instagram app.

Instagram is spinning out its Direct messaging feature into its own separate app, The Verge first reported.

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The new app's structure feels a lot like Snapchat: When users open it, the camera pane will open, emphasising the app's focus on creating new material (photos and videos) to share.

Instagram wasn't immediately available for comment. Swiping to the left pane will get you access to your profile and settings, while swiping to the right will get you your list of conversations. Overall, the Direct app works pretty much like Snapchat, which isn't a surprise since Facebook and Instagram have been copying for some time now. When users start swiping to the right while they're already in the Direct inbox, an Instagram logo will pop up. Hopefully, the same thing doesn't happen to Instagram Direct. The Direct messaging system that was upgraded to replicate Snapchat functionality just earlier this year may become a standalone app supposed to offer you a Snapchat like chatting system that won't interfere with the main objective of Instagram. Now, it has grown to 1.3 billion users, as pointed out by Business Insider.

Direct has some 375 million users as of April, which is one good reason for Facebook to want to turn it into a standalone app.

This is similar to how Facebook stripped out the messaging aspect of its core app and introduced Messenger as its IM platform.

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