IOS market share dips during Oct on late launch of new iPhone

Gmail updated for iPhone X, third-party email accounts can now be added

The decision by Apple Inc.

While every market research firm, financial analyst, bank, industry pundit and their mother are all expecting strong iPhone X demand and stable production to more than compensate for the 8's average numbers, Kantar Worldpanel ComTech is today out with a different perspective on the state of the mobile industry.

Market share declined by 6.9% in Japan, 1.6% in Germany, 0.6% in France and 0.5% in Italy.

In an analysis of smartphone operating system sales for the quarter ended October, Kantar also said iOS market share slipped in Japan and key European markets, while Android clocked gains in most markets.

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The U.S. iOS market share fell to 32.9% in the period, down from 40.6% in last year's period.

"Samsung's performance in China continues to deteriorate, with its share now down to just 2.2% of that market", Sunnebo concluded.

While there is debate over whether the display on iPhone X is aesthetically pleasing, what is probably more concerning is that lack of apps that take full advantage of it.

"As of October 2017, 35.3% of Apple's installed base customers across Europe and the US had owned their iPhones for more than two years - up from 30.1% a year earlier and signifying considerable pent-up demand within Apple's base. In the three months ending in October 2017, the top five brands - Huawei, Xiaomo, Apple, Vivo, and Oppo - made up 91% of sales, compared to 79% a year earlier". Google-powered phones grew more than 8 percentage points year-on-year in the USA, 10.4 in the United Kingdom, and only 2.5 in Germany, losing half a point in China.

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