Ford to Add 50 Models to Its China Fleet by 2050

Ford to launch 50 new vehicles in China by 2025

The automaker, now a small player in the world's largest auto market, announced the ambitious plan on Tuesday in Shanghai. "China is extremely important and I think this is an acknowledgement of maybe some previous missteps of investment in China for Ford", he said.

Ford recently announced a $756 million joint venture with Chinese auto firm Zotye Auto to produce and sell electric vehicles in Beijing.

Ford's sales in China have been weak in recent months, and the company is scrambling to come up with electric cars to comply with China's production and sales quotas for such so-called new energy vehicles, or NEVs.

General Motors Co. has said that it plans to make all its new vehicles in China either hybrid or fully electric by 2025.

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Added [CEO Jim} Hackett: "Ford's aspiration is to become the world's most trusted mobility company, designing smart vehicles for a smart world". By 2019 all cars sold in China under the Ford or Lincoln brand will come with always-on internet as standard.

The 50 planned vehicles will include at least 15 electric cars under the Ford and Lincoln marques, and five more vehicles that will be assembled within China for Chinese consumers from 2019, the company said. "The progress we have achieved in China is just the start".

Ford's announcement comes at a time when foreign automakers, encouraged by policy changes in China, are rushing to grab a share of the country's burgeoning electric vehicle market. By 2019 it will be building five new Ford and Lincoln models including a premium Lincoln SUV and the aforementioned plug-in electric auto in China.

However, when Ford gets its "One Ford" philosophy right - ie, single models developed for its global market - it results in cars as good as the Focus and the Fusion (sold in Europe as the Mondeo).

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