Biggest Starbucks Roastery shop landed in China

Take a look inside the world's biggest Starbucks

And consider your pumpkin spice latte forgotten - at what we're calling the Starbucks of the future, "eight highly trained Chinese coffee roasters will be roasting unique, small-lot Reserve coffee which Starbucks sources from more than 30 countries around the world, including China's Yunnan Province".

There's a two-story, four-ton copper cask where freshly-roasted coffee beans are stored and more than 1,000 traditional Chinese "chops" or stamps which tell the story of Starbucks.

SHANGHAI | Starbucks has opened on Wednesday in Shanghai its more spacious facility world, at a time when the american giant intends to establish itself in China, a country where the consumption of coffee explodes after having always been confidential.

Located in Shanghai's Nanjing Road, the new outlet has been aptly named Shanghai Reserve Roastery Shanghai and is twice as big as the only other Reserve Roastery in Seattle and has been described as the "first fully-immersive coffee wonderland in China".

When customers walk in they are even given an "exploration guide", which doubles as a map. Customers can roast these beans on the premise. They are shipped in various corners of the coffee through pipes that snake along the ceiling.

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But the Shanghai Roastery won't hold the title of largest Starbucks for too long.

Of course, the real star of the store is its massive selection of coffee which can be found at their 88-foot long coffee bar. As of now, China is the company's second-largest market in the world with 3,000 stores.

Sounding more and more like a coffee-themed amusement park, customers can also use their phones to enhance their experience once they've gotten their caffeine fix - "All along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience".

The app has a digital menu as well as details on the huge, borderline bewildering, range of brewing methods that include the Cold Brew Tower, Modbar Pour-Over and Siphon.

Chairman Howard Schultz told Bloomberg News that China is on its way to become the company's largest market in less than a decade."It's obvious to us that the holding power of China for Starbucks is going to be much more significant than the holding power of the USA", he added.

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