Amazon Prime Video For Apple TV With Universal Search Feature Rolls Out

Amazon Prime Video Apple TV App Spotted Briefly Before Taken Down

Apple accidentally announced the launch of Amazon's Prime Video app for the Apple TV today in an App Store story.

It has now though.

The Amazon Prime Video app is finally available for download to Apple TV users. Cook reiterated that same news at the debut of the Apple TV 4K on September 12th but again gave no firm release date.

The app appeared on the Apple TV App Store early Wednesday morning after Apple accidentally promoted its release for a brief period through the iOS AppStore Tuesday afternoon. The listing has since been removed from the iOS App Store, but the blog managed to take a screenshot of the promotional text that says, "Watch some of the hottest entertainment around with Amazon Prime Video on Apple TV".

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Apple has since hidden the promo but it's clear that it will update the Apple TV to support Amazon Prime Video quite soon, likely this week.

So far, the app has appeared in Apple TV search in the U.S. and Canada, but not the United Kingdom, according to my Engadget colleagues there. Prime Video comes bundled with Amazon Prime, and users can join both for a yearly subscription of Rs 999. According to research firm Consumer Intelligence Research Partners, 63 percent of Amazon's customers are Prime members, and in the past 12 months, the total subscriber base has grown by 38 percent. The main reason why the outlet made a decision to stop selling the set-top-box was due to it not being capable of running Prime Video because if someone bought the box on Amazon, they'd think it could stream Prime video content and they'd be disappointed. "And they're going to return it".

The new Prime Video app is now available to download for the Apple TV, you can find out more details about the app over at iTunes at the link below.

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