Lamborghini Finally Unveiled its Brand New Urus SUV

Lamborghini races after new customers with first SUV

Lamborghini has just launched its third model, the Urus, the first ever "Super Sport Utility Vehicle", and tus creating a new niche of "power, performance and driving dynamics, unparalleled design, luxury and daily usability" according to Lamborghini. And after years of teaser images, the Italian automaker has finally revealed the world's fastest SUV at Lamborghini's Sant Agata Bolognese headquarters. Hitting the 100 kmph mark from naught takes just 3.6 seconds while the Urus is capable of reaching a top speed of 305 kmph. The SUV looks extraordinary, but that's something that people expect from Lamborghini anyways. It also receives adaptive air suspension and carbon ceramic brakes.

Prices for the Urus start from £131,500, with the first deliveries taking place in Spring 2018. The customizable TFT driver information display and the latest infotainment system from Lamborghini also finds a spot in the cabin. As for cargo, the rear bench seat can be lowered to substantially extend the trunk space from 616 to 1,596 litres.

It is Lamborghini's first SUV since the LM002, which it built between 1986 and 1993.

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"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV", Lamborghini CEO Stefano Domenicali said in a statement. "We are spot on time with the right product", he said.

Indeed, the addition of the Urus to Lamborghini's otherwise extreme fleet of track-ready supercars-most outfitted with dihedral doors or outré spoilers that scream for attention-is meant to expand its appeal to both families and female buyers.

"We are entering new markets that will be very important for the future of our growth". As has always been tradition at the automaker, the name Urus is derived from the world of bulls: Urus, also known as Aurochs, was one of the large, wild ancestors of today's domesticated cattle. The wheel options ranging from 21 to 23 inches can be fitted with Pirelli all-season or winter tyres that plays an important role in improving the overall performance of the SUV.

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