GM owners can order coffee and more from their dash

GM Drivers Can Now Order a Starbucks From Their Car's Touchscreen

On December 5, General Motors Co. announced its plans to use e-commerce technology on the dashboards of its new cars.

A shop button is also included allowing for instance purchasing of things like Wi-Fi data an to get discounts on oil changes or GM accessories. With Marketplace, drivers can now order and pay for their favorite coffee - and much more - on the way to work with a simple tap on the dash.

If you own a 2017 or 2018 model year Chevrolet, Buick, GMC or Cadillac, you might see a new icon on your vehicle's central computer screen Tuesday morning.

"The average American spends 46 minutes per day on the road driving [1]". GM has a new feature that allows owners of certain vehicles to order coffee from their auto with the tap of a button.

"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers' day", said Santiago Chamorro, GM's vice president for Connected Customer Experience, in an announcement. Over the next 12 to 18 months, the service will be rolled out to a total of about 4 million GM vehicles on USA roads.

"This platform is financed by the merchants", said Chamorro. "Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers".

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You won't have to purchase a data plan to use Marketplace, though.

GM says the commerce platform has been created to be used while driving, and uses minimal manual interaction to ensure safety.

Marketplace is created to be used while driving.

Starbucks offers another convenient way for customers to order ahead and enjoy their favorite handcrafted beverage or food item.

ExxonMobil and Shell will also be included in the Marketplace, with Shell offering on-dashboard payments through its Fuel Rewards program. For example, the technology can alert drivesr when they are running low on fuel and direct them through location services to the nearest Shell or Exxon filling station - two of the early fuel stores on the platform - but does not pitch specials or coupons as they drive past a site.

General Motors (GM) developed its Marketplace technology in collaboration with International Business Machines (IBM).

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