YouTube Adds Ticketing and Concert Dates to Artists Video Pages

YouTube Moves to Age-Restrict Weird and Disturbing Kid-Targeted Videos

Starting today, the Google-owned company will begin featuring hundreds of artists' upcoming USA tour dates on their YouTube videos beneath the video's description. It'll list upcoming show dates, times, locations, and ticket information for hundreds of artists on tour right now.

"At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans - the ones who not only watch and listen to videos but are also willing to pay to see live performances", YouTube noted in a blog post. If you think you might want to attend a show, YouTube will also feature a "Tickets" button that will direct you to sites for ticket purchases. In the future, it will roll out to all artists who have Ticketmaster shows in North America with plans to expand globally. To view more or purchase, simply press "Tickets" to be directed to Ticketmaster's full website. Apple Music, meanwhile, tried and failed in artist-to-fan connections with Connect, a social feed for artist updates.

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Okay, so it's not quite as exciting a story as that first sounds: the Google/Alphabet platform has announced its first ever ticketing partnership, with Ticketmaster.

YouTube is now letting music artists sell tickets to USA performances under a new partnership with Ticketmaster. YouTube continues to work on its music discovery and streaming, and hints at even more artist-to-fan features to come for its 1.5 billion logged-in monthly users. We reached out to YouTube for more information about the business arrangement between the companies, and were told: "we don't disclose the terms of our deals". The listings appear in a new section underneath the video description on the official videos on their channels, on both desktop and mobile apps.

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