Walmart partners with department store

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And for Lord & Taylor the deal is also about traffic - department stores are struggling, and opening a store on Walmart.com will give them a bunch of new eyeballs (and potential shoppers) they otherwise wouldn't have gotten. Moody's retail analyst Charlie O'Shea said, "The announcement that Walmart would begin offering Lord & Taylor merchandise on its website in 2018 is yet another indication of the verve with which Walmart is attacking online sales". "We see customers on our site searching for higher-end items, and we are expanding our business online to focus on adding specialized and premium shopping experience, starting with fashion". The e-commerce giant has launched several new fashion brands as of late, including some higher-priced offerings in the athletic-leisure space. She did not comment on the financial terms of the partnership.

The department brand now joins other Walmart fashion partners like Modcloth, Bonobos, and Moosejaw. FILE PHOTO - The Lord & Taylor flagship store building is seen along Fifth Avenue in the Manhattan borough of New York City, U.S., October 24, 2017. But despite its store muscle, Wal-Mart has failed to replicate that success online.

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Walmart's big push to expand online comes as it tries to position itself to challenge Amazon. Last year's clothing and footwear market sales totaled to $13 billion which was up $9 billion 5 years prior. It is expected to triple its share of the USA apparel market over the next four years, according to data from Euromonitor and Forrester. For example, Macy's in 2015 said it would enter China with a virtual store on Alibaba and test demand in that market.

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