Greggs 'sorry' for swapping Saviour for sausage

Not such a Merry Greggsmas after all! Bakery chain is forced to apologise after launching advent calendar that replaced baby Jesus with a sausage roll

For anyone driving to work, beer and prosecco may not be a great way to start the day, while cheese is similarly not to everyone's taste. "They should donate every penny of their profits to @salvationarmyuk", he said.

Unfortunately, rather than the door revealing a tasty morsel, you will instead find a token, that you then take into one of Greggs' shops and exchange it for a different treat every day.

As is the norm, the company are selling their sweet and savoury treats as the countdown to Christmas begins. And its contents are reckoned to be worth, at retail prices, between £35 and £60. Some people will find gift cards up to the value of £25 in their calendar. Gift cards are valid for up to 12 months. Simon Richards, for instance, CEO of the Freedom Association, called for a public protest.

Greggs has apologised for a Christmas advert that replaced the baby Jesus with a sausage roll in a traditional nativity scene.

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The image shows the Three Wise Men around the crib with a sausage roll in place of Jesus.

James Mather said: "I'm no prude, but equating Jesus, a Jew, to a sausage roll really is deeply offensive on all sorts of levels".

Anyway. The meat manger image was the highlight of a whole Flickr library of Christmas images adapted to include Greggs products for use in its advent calendar, images that we doubt were meant to be taken seriously.

Comedian Bob Mortimer, who lives in Tunbridge Wells, tweeted: "Come on KFC.show Greggs the way. put a miniature Jesus in all your Christmas buckets".

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