NBC And Snap Partner On New Digital Studio

Snap, NBCUniversal Partner On New Digital Video Venture

Snap has tapped NBCUniversal to form a joint digital content studio that will produce scripted shows for its image-sharing app, Snapchat.

The content created in the studio will primarily premiere on Snapchat and the initial focus will be to develop and produce Snapchat Shows.

Snap is getting further into creating its own content and is just the latest tech company to do so, partnering with USA media giant NBCUniversal. The new studio will be located in Santa Monica, in between Snap's Venice home and Entertainment's offices in Burbank.

NBCUniversal and Snap, the house mother of Snapchat, announced on Tuesday that they were creating a joint venture meant to produce original series for the social network. NBC executive Lauren Anderson will lead the content studio.

Lauren Anderson, who most recently served as senior VP of prime time programming at NBC, is now chief content officer for the digital studio. The new as-yet-unnamed studio, owned half by Snap and half by NBCUniversal, signed independent filmmakers Mark and Jay Duplass as its first creative partner.

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Mark Duplass, creative director at Donut, added: "For us, shooting in that vertical mobile format is a terrifying and thrilling creative challenge".

The two companies have already produced at least three shows for Snapchat in an effort to reach more viewers as mobile audiences continue to grow, including a daily news show called Stay Tuned and an entertainment show from E! network called The Rundown. "We'll try to not to f&*% it up".

Last September, Snap launched its Shows content on its Discover platform, allowing viewers to watch mobile TV-like content filmed for Snapchat.

Sen Mills, at the head of the department of the original content of Snap, for its part, explained that his company saw in the encrypted contents of " the next chapter in which to plunge ".

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