IGN Acquired Humble Bundle, Looking to Grow Service

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Instead, Humble explained that "we will continue to bring you all of our humble products, but with more resources and help from IGN". IGN's influence will apparently be in the area of helping to raise money for charity and helping the site grow.

Gamasutra reports Humble Bundle "will continue to operate independently in the wake of the acquisition", and "no significant business or staffing changes" will appear. Humble Bundle is now a digital distribution storefront all its own, offering seasonal sales that can compete with Steam and even a subscription service that gives subscribers new games every month. The company says nothing will change for users and that "we will keep our own office, culture, and unbelievable team with IGN helping us further our plans".

It will also have some support from IGN with the aim of accelerating growth and raising more money for charity.

Humble Bundle's bi-weekly bundles and online store remain highly popular among gamers, thanks in part to the site's dedication to charity amid its deep cuts on critically-acclaimed games.

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However, I (as a reader of IGN and a customer of Humble Bundle) have faith in both companies to keep a reasonable amount of separation between the two.

"We want to stick to the fundamentals in the short-term", said Humble's co-founder John Graham.

IGN Entertainment is a subsidiary of Ziff Davis and wholly owned by j2 Global.

IGN Executive VP Mitch Galbraith told Gamasutra that IGN does not intend to change the way Humble does business and that they started looking to make a deal like this almost a year ago. The bundle is supporting the National Videogame Museum.

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