Facebook now lets you order food without leaving Facebook

Facebook now lets you order food without leaving Facebook

That's where all the ordering actually happens, so you're not actually doing much with the Facebook app beyond finding a restaurant and tapping your preferred delivery option.

Users can now order food for delivery without ever leaving Facebook.

Facebook Inc on Friday launched a service through which its U.S. users can order food for take-away or delivery directly through its app or website. But it's not at all what you might think; Facebook hasn't created its own answer to Seamless, which would be massive news for the restaurant industry.

Users can find the new option "Order Food" in the Explore menu in the Facebook app, where you can then browse area restaurants and click "Start Order" when you know what you want.

Facebook said it has partnered with restaurants including Chipotle Mexican Grill Inc, Jack in the Box Inc, Five Guys and Papa John's International Inc. Shares of food order and delivery service GrubHub Inc dropped almost 3 percent. From there, if a restaurant supports more than one of Facebook's ordering partners, you'll be able to choose between them. That's right, you don't even need to exit the app or change your web browser to send pizza, a bread bowl, or a burrito straight to your couch.

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The feature is rolling out in the United States on iOS, Android and desktop.

"On this page, you can browse food options and select Start Order when you've found what you're looking for".

That "we've been working on this for a year" bit surprised me.

Facebook has been developing a deeper relationship with food ordering businesses for some time. "For example, if you have an account with Delivery.com, you can easily order with your existing login".

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