Your Movies, Together at Last: Announcing the launch of MOVIES ANYWHERE

Google Play Movies Anywhere

Wait - isn't that a reference from the Warner Bros. property The Lord of the Rings, you ask? Because this is a cross-platform solution, movies previously purchased on the iTunes Store will now be available to users on Android devices, and iOS users will be able to watch Disney movies they've purchased from the Google Play Store.

Disney's Movies Anywhere service allowed consumers to buy a movie digitally once and enjoy it on all supported apps and services.

All users need to do is link those accounts through their Disney Movies Anywhere account and voila!

Having one place for nearly all of your movies sounds much more consumer friendly, and it now involves major studios like Disney, Fox, Sony Pictures, Universal and Warner Bros.

In recent years, Disney has offered its service while the five other major studios-Fox, Paramount, Sony, Universal and Warners-supported UltraViolet, a similarly conceived service developed by Digital Entertainment Content Ecosystem (DECE) consortium, which included the aforementioned studios, sans Disney.

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Disney Movies Anywhere can be accessed through an array of devices including Amazon Fire, most Android and Apple devices, Chromecast, Roku, that old thing called "the internet" and others, with more to come. It remains to be seen if this kind of synergy can counteract the success of subscription services like Netflix or Amazon, but it should provide additional incentive for audiences to check the Disney Movies Anywhere and UltraViolet services out. "And as Movies Anywhere continues to add more studios, retailers and platforms, the entertainment possibilities are endless".

That brings together a combined library of more than 7,300 films. These are the movies you'll receive for free when you link up. Unfortunately, last month Disney announced that they are pulling support for Microsoft's Movies & TV platform from Movies Anywhere.

It's not yet clear what Disney is getting out of this; they wouldn't tell me what, if any, slice of a sale they get from a film that gets ported over to their platform.

Using the free Movies Anywhere app and website, consumers can access all their eligible movies by connecting their Movies Anywhere account with their participating digital retailer accounts.

Buying digital movies outright for as much as $19.99 isn't for everyone.

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