Target Expanding Google Express Voice Ordering

Target takes on Amazon through Google Assistant

Google didn't specify when this shopping feature will hit select Android phones, but it's coming. Google Express only supports a certain number of retailers, but now Target has been officially added to the list to give you access to their items and brands including Up & Up household essentials and Cat & Jack kids' clothing.

"We're excited to offer this service nationwide in time for the busy holiday season", Mike McNamara, Target's chief information and digital officer, said in a statement.

Google Express may be far from Google's most successful service, but it's an obvious and necessary one to continue expanding, particularly as the company continues to go up against Amazon. And since items are shipped from a nearby Target store, guests will receive their orders in just two days.

This partnership will now enable the U.S. residents to order from Target via Google Express, and therefore Google Assistant and Google Home too.

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Next year, Target plans to make its REDcard debit and credit cards available as payment options on Google Express, allowing those shoppers to take advantage of the card's five percent discount on orders and free shipping.

Beginning in 2018, guests will have the option to pick up their orders in a Target store, where orders are ready in just two hours. Customers also will have the option to link their Target.com accounts to Google Express, enabling more personalized recommendations and rapid re-order capabilities.

Through the partnership, Target and Google teams will collaborate on creating innovative digital experiences using voice and other cutting-edge technologies to elevate Target's strength in style categories such as home, apparel and beauty. With shopping coming to Google Assistant, you'll be able to access products from over 50 Google Express retailers so you have a huge inventory to choose from. Still, it seems Google, Walmart and Target don't want to see Amazon - which has a dominant position in smart speakers today - to run away with the new market.

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