Russell Westbrook, Jordan Brand Reportedly Agree to New Endorsement Contract

Jennifer Lawrence Is Just Like Us! She Too Was 'Horrified' Watching LuAnn De Lesseps Gush About Her Marriage

Westbrook has yet to receive an on-court player exclusive from Jordan Brand, so this is a first.

The new shoe deal extension, negotiated by the Wasserman agency and Westbrook's longtime agent, Thad Foucher, is in advance of the initial deal's expiration next fall. DePaula also adds the pay increase on this newly inked agreement will apply retroactively to his 2016-17 season, in a rather interesting development.

On-court and off-court signature sneakers.

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The reining MVP is coming off a dominant effort in the 2016-17 National Basketball Association season in which he averaged a triple-double with 31.6 points, 10.4 assists, and 10.7 rebounds across 81 total games. Now, after that memorable and historic season, Nick DePaula of ESPN brings word that Westbrook will be spending the next 10 years as "the face of the brand".

Nike's investment will also include an annual donation to Westbrook's "Why Not?" His on-court signature sneaker is being billed as "unlike anything that Jordan Brand has done before, " which is absolutely fitting given what the world has come to expect from his fashion sense. While the exact amount of the deal is yet to be revealed, it's expected to be the priciest among all Jordan endorsers. DePaula described said shoe as "unlike anything that Jordan Brand brand has done before". Just after agreeing to the extension, Westbrook and Jordan embarked on a multicity, rapid-fire tour of China, with Westbrook again supporting the newest Air Jordan model.

Other NBA players signed with Jordan include Jimmy Butler, Chris Paul, Blake Griffin, Kawhi Leonard, Russell Westbrook, and Carmelo Anthony.

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