Apple's newest iPhone boasts bigger screen -- and price tag

iPhone 8: New Apple handset likely to be less interesting than iPhone X, but sell far more

Here's a rundown of the announcements. Not only is the iPhone X's starting price a staggering $999, but the iPhone 8 starts at $699 - $50 more than Apple's entry level iPhone usually starts at.

Apple also announced the much-rumoured iPhone 8 and 8 Plus at the same event.

With all the tech-talk, what do architects and designers need to know about this new roll-out? But Apple believes its new home button is a step up. Apple touts the feature as more secure than previous security locks on its phones.

The iPhone X's full-screen display may be the first thing you notice about the new device, but Apple's upgraded front-facing camera deserves your attention, too. Apple iPhone 8 and iPhone 8 Plus come with 64GB and 256GB storage.

The same argument could be made about the camera improvements. If you're skeptical about making a switch from Android to iOS but you wish to own an incredible piece of technology, there are other options like Samsung Galaxy S8, Samsung Galaxy Note 8, HTC U11, LG V30, etc. Competitors like OnePlus 5 too can't be ignored. The iPhone X (pronounced iPhone "ten") was launched on Tuesday morning, alongside an updated Apple Watch and Apple TV. The phone is practically identical to the iPhone 7 from a year ago, with a few upgrades.

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The Plus version will continue to have two camera lenses and now has the ability to optimize lighting as you shoot.

Apple also claims improved battery life on the iPhone X and is promised to deliver two hours better battery life than the iPhone 7. Samsung already has a thousand dollar phone on the market, and a lot of people have paid close to that for former iPhones with more memory.

Animojis are only available on the new iPhone X. A new model will still require a companion iPhone, but comes with cellular access. If you step away from your handset, though, the Watch automatically switches its radios on and uses the same number as the phone. It will require a data plan, which typically costs $5 or $10 a month. The Cellular variant will ship for $399, while the non-cellular variant will ship for just $329. Apple promised to sell 4K movies for the same price as HD ones, which start at $20. The watch still has the same design, which is a surprise, and comes with a processor that is 70 per cent faster. The latest edition of the Apple Watch will have a new OS, and will become an even better heart-rate monitor. The Series 3 also delivers warnings for elevated heart rate when you don't appear to be active. Both the devices have been build with most durable glass ever used in a smartphone.

The new Super Retina screen is an HDR display that supports Dolby Vision and HDR10 for improved video and visuals.

Apple Watch is, according to Tim Cook, the top-selling smart watch in the world. Apple also informed that it;s been working with Netflix and Amazon Prime to bring their 4K originals to Apple TV. At the heart of the Apple TV is A10X chip, it's the same chip one on the iPad Pro.

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