Apple watchOS 4, with better heart rate monitoring, arrives September 19

Apple watchOS 4, with better heart rate monitoring, arrives September 19

American Well declined to comment if it has partnered with Apple. But the company's CEO Roy Schoenberg did say that telemedicine companies are working closely with wearable makers. The company plans on using heart rate data to better inform patients, doctors, and researchers of cases of heart irregularity, building on existing research done with the Apple Watch that proved the device is capable of detecting heart irregularity with up to 97 percent accuracy.

A clinical study to investigate whether the Apple Watch can detect arrhythmias in a cohort of people is set to begin later this year, a source familiar with the matter told CNBC. A start-up called Cardiogram released the results of its research in May, in partnership with clinicians at UCSF.

Apple's iPhone launch event is now in full swing and the United States technology giant has just revealed it's launching a brand new Apple Watch. People will be able to participate in the study with Stanford by downloading an app from the App Store, Williams said.

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Apple's Tim Cook hinted at the company's interest in heart health applications in an interview with Fortune published on Monday. "We started working on the Apple Watch several years ago", the CEO said. That is, Apple Watch will now notify you if you have an elevated heart rate but don't appear to be active.

Cook went on to describe the medical health activity market as the "largest or second largest component" of the economy.

Apple hasn't made an official announcement about specific Apple Watch and heart related projects. It could also be involved with a couple of other wearable manufacturers at the moment. Apple also declined CNBC's request for comment and Stanford did not return CNBC's request for comment.

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