Apple shows new Apple TV that supports sharper TV shows and movies

The Verge

Apple TV 4K will also support HDR 10, the current industry standard for HDR lighting, and the premium Dolby Vision standard. tvOS will receive a full redesign for 4K, too. In order to address the content issue, Apple needed to release a 4K Apple TV first to compete with Roku, Amazon, and Nvidia, all of which have 4K-capable set-top boxes. Expect UK pricing to be straight conversions. If you've bought one of those films already in HD, you'll get them in 4K HDR for free.

But a new streaming service isn't the only thing an Apple TV needs. There is a new, in addition to.

One slight downer: you'll need a quick (by United Kingdom standards) broadband connection to enjoy 4K streaming - about 15Mbps is mooted. With more titles including higher frame rates, the Apple TV 4K will be equipped to deal with high-bit-rate, fast-paced, crystal-clear 4K HDR content. The standard Apple TV with 32GB of storage drops to $149.

The third-generation, announced in March 2012, didn't change anything about the external design of the Apple TV but did bump up the internal specs slightly. A 64GB model will cost $199. In 2015, the company unveiled a costly update with a new Siri-power remote. In the product demo, the TV's output looked pretty incredible. The difference can be striking - sometimes even more so than the jump in resolution to 4K.

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What better time is there to make this happen than the launch of the new box?

We know it can't be added via a software update because the HDMI port on the fourth-gen Apple TV isn't 4K-capable. Apple says the 4K model is twice as fast as the 1080p variant - graphics performance is four times better.

But there's more! An August 2017 leak comes from the firmware on a HomePod, yup the same place we recently got a stunning iPhone 8 leak too. If Apple wants us to really enjoy all the new content coming to the App Store (and still have room for local movies, shows, podcasts and photos) we should really start talking about storage devices with hundreds of gigabits of storage space instead of dozens.

This reveal clearly shows references to Apple TV but with mention of 4K UHD support. That's the big reason to upgrade here, and given the growth of the 4K video content and TV hardware markets between now and the release of the last major Apple TV revision, it's a very welcome improvement. There is also support for several new streaming services as seen above.


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