Facebook Quietly Launches App in China With Different Name

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The app, which is created to collate photos from a smartphone's photo albums and then share them, was released by a local company called Youge Internet Technology, which is registered to an address in eastern Beijing, without any hint of affiliation with Facebook.

The app was released in China earlier this year, without any prominent company or name associated with it. Sources told the New York Times that Facebook played a part in Colorful Balloons' creation, and even gave permission for the app to be released back in May through a separate company called Youge Internet Technology.

Desperate to break into the Chinese market, Facebook has discreetly developed and rolled out a photo-sharing app called "Colorful Balloons".

China's internet censorship has left big players like Facebook, Apple and Google out of the huge Chinese market with an audience of more than 700 million internet users. However, tech companies are incessantly striving to get into China.

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The real confirmation comes in the fact that Facebook not only didn't deny the report, but responded with a comment saying "We have long said that we are interested in China, and are spending time understanding and learning more about the country in different ways".

It was unclear if China's various internet regulators were aware of the app's existence, the Times said.

However, the company's documents used for registering it, listed a room number of its office that was not found amidst several small, shabby offices on the fourth floor of the building. Apple was required to remove all its VPN apps from its China based App Store. In the photo, she was sitting beside Wang-Li Moser an executive with Facebook.

In 2009, Chinese authorities banned Facebook in China, followed by Instagram its app for photo-sharing in 2014, and WhatsApp its messaging app was partially banned just last month.

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